Kanak Mehra

An amateur entrepreneur, and closet author with a demonstrated history of working in the advertising industry across categories, time-zones, over one and half decades. Skilled at conceptualising, ideating, copy/writing, integrated marketing, digital, social, TV, print, radio, creative strategy, butter chicken, and cold brew tea.

WORK EXPERIENCE

Senior Copywriter, Ogilvy Germany, January 2018 – Present

Honor/Huawei: 5X Pan-European Phone Launch Campaigns & 1X Huawei

Role: Strategy, Conceptualisation, Content Production & Creation, Launch Films, Social, Digital, & Influencer Advertising

IQOS: European Loyalty Program Campaign

Role: Website copy, Email Marketing Program, Launch Film

ABUS: Social & Digital Campaigns

Role: Strategy, Conceptualisation, Content Production & Creation, Launch Films, Social & Digital Advertising

 Founder & Partner, Berlin Tea Company, 2017 – Present

Role: Sourcing, Sales, Marketing, Social & Digital Marketing

 Complete Brand Re-Launch for FEMELLA, August 2016

Role: Creative Direction, Role: Strategy, Conceptualisation, Content Production & Creation, Launch Films, Social, Digital, & Influencer Advertising

 Founder & Partner, Coachman, 2014 - 2016

(Start-Up sourcing chauffeurs for individuals/corporates)

Role: Customer Acquisition, Training, Fleet Management, Payroll, Corporate Tie-Ups (UBER, Suzuki), Social & Digital Marketing

Copywriter, TBWA HAMBURG, June 2009 – July 2011

Role: Global Product & Launch Print, TV, Radio, Social & Digital Campaigns for Nivea Body, Nivea Face, Nivea Sun & Hansaplast

 EDUCATION

Miami Ad School Europe, 2007-2008, Major in Copywriting
St. Joseph’s College of Arts and Science, University of Bangalore, India

 AWARDS

Gold at Graphis Student Awards, ADC Deutschland Student Award,  Merit ADC Deutschland 2011, Silver New York Festivals 2019, Finalist Webby Awards 2019, Advertising Producers Association Innovation Award 2019, Cannes Finalist 2x