ABUS. THE POWER TO CARE LESS.

 ABUS is a German security brand. We created a new brand platform for them, including a a video game that lets you do things you love doing without worrying about the safety and security of the things you live.

ABUS. The Power to Care Less.

Ogilvy Germany

Miguel Boellert

Alexander Gerlings

Lukasz Brzozowski

Halil Adigüzel

Frederick Brumms

If you want you can play the game here: https://thepowertocareless.abus.com/

The ABUS POWER TO CARE LESS manifesto film