Coke Spice

How can we make coke a part of the global gourmet, culinary culture?
Answer: Transform it into an ingredient. A spice. A burst of flavour.

Imagine a world where Coca-Cola transcends its role as a beloved beverage and becomes a culinary superstar.

This concept is about creating a spice mix using spices like cinnamon, nutmeg, vanilla, clove, etc that Coca-Cola is made from.
By grinding these spices together into a powder, we have ourselves a flavorful blend perfect for cooking, barbecues, desserts, and cocktails.

We'll challenge top chefs to create "The Coca-Cola Tasting Menu," a multi-course journey through sweet, savory, and umami.

Mixologists will craft "Coke Bitters," adding complexity to cocktails worldwide.

Pastry chefs will infuse macarons, soufflés, and gelatos with our ‘Coke spice,’ creating desserts that dance on the tongue.

To bring this culinary revolution into every home, we’ll launch a line of Coca-Cola-inspired cooking products in supermarkets—think ready-to-use marinades, sauces, and spice blends that make it easy for home cooks to create gourmet dishes with a twist.

By transforming Coca-Cola from a drink into a culinary cornerstone, we'll fizz up the food world, making every meal a chance to "Taste the Feeling" in extraordinary new ways. It's not just cola anymore - it's a culinary revolution.