THE SOUND OF LIGHT

The Northern Lights are a spectacular phenomenon. If you look at them closely, they appear in waves, much like sound. The idea was to use the Huawei Mate 20 Pro's AI capabilities to create music using the colours, patterns, speed of the Northern Lights. And let a symphonic orchestra play this piece of music in front of a live audience at the Brahms Hall in Vienna, also streamed Live on Facebook and YouTube.

Credits: Ogilvy Germany, Unit 9

AWARDS

Silver at New York Festivals (2019)

Webby Awards 2019 Finalist

FWA of the Day (04.01.2019)

Advertising Producers Association Innovation Award 2019