Senior Copywriter with extensive experience in conceptualizing and executing innovative campaigns for global brands across diverse industries. Proven track record in strategic thinking and purposeful writing, with notable projects including for Global work for Audi, Mercy for Animals, Huawei, Nivea and Henkel Beauty Brands campaigns. Aspires to leverage creative expertise to drive groundbreaking work as a Creative Director.

Scholz & Friends Hamburg Apr 2022 - Present
Senior Creative
Audi brand relaunch, revitalizing brand image and increasing market share through strategic re-launch campaign.

Managed Audi CRM initiatives, improving customer retention and satisfaction through targeted communication strategies

Created global marketing materials for Audi Genuine Accessories, contributing to increased sales and brand loyalty

Wrote creative content for Mazda marketing materials, supporting successful campaign and product launches

Conceptualised international campaign for EU initiatives. And wrote  and developed a Pan Europe campaign for the EU itself

Crafted concepts and copy for McDonald’s breakfast menu, and employer campaign

Berlin Tea Company Jan 2017 - Present
Founder & Partner
Developed the brand and communication strategy from the inception stage, utilizing market research and competitor analysis to establish a strong market presence
Managed sourcing, sales, and marketing efforts, including social and digital marketing, events, packaging design, website copy, promotional campaigns, and product development, leading to increased brand visibility and customer engagement