WE got yeast

Westmalle’s true legacy is a humble strain of yeast—passed down through generations of devoted monks. This campaign celebrates what really matters: not riches, but the craft, care, and a higher purpose poured into every glass. With a wink and a nod, we remind the world that sometimes, the best inheritance is something you can raise a toast to.

Celebrate what truly matters: not gold, kingdoms, or empires, but the small pleasures of life. Like the humble Westmalle.

The campaign uses wit and reverence to highlight the difference between material inheritance and spiritual, artisanal legacy.