TERMS AND CONDITIONS
Every day, we interact with countless touchpoints. Those moments of contact between a brand and its audience. From websites to packaging, from emails to in-store experiences, touchpoints are everywhere. Yet, we often overlook their potential to do more than just inform or sell.
How often do we mindlessly click "Accept Terms and Conditions" to access public WiFi? It's a near-universal experience. But what if those agreements could be more than just legal disclaimers?
Take something as simple as a café's WiFi login. What if, instead of just asking you to "Accept Terms and Conditions," it became a meaningful interaction?
Imagine a checkbox that says: "I confirm I am not a racist." It’s bold, yes, but it’s also a statement—a subtle yet powerful way for businesses to align their values with their customer experience.
Touchpoints are more than functional checkpoints; they are already embedded in the customer journey, waiting to be used creatively.
Now imagine if smaller businesses united around this idea. A collective effort to turn everyday interactions into meaningful moments could amplify impact far beyond individual brands.
From receipts to app notifications, every touchpoint could carry a message that matters.
How: Integrate customized social messages into Wi-Fi login portals, addressing pressing global issues and promoting positive change.
The innovation allows us to tailor messages to specific themes, such as:
Gender equality
Environmental sustainability
Anti-racism initiatives
Public issues
