THE COOK BOOK

From Snoop Dogg's culinary adventures to Netflix's "Salt, Fat, Acid, Heat," these tomes inspire, decorate, and make perfect gifts. They're not just recipe collections; they're opportunities to create and shape culture.

A bespoke and beautiful cookbook filled with the some of the most inspiring recipes innocuously called:

Local & International Dishes to Love.

Every dish in the book has a very close, subtle but a deeply relevant and rather close connection with LIDL. Of course, all ingredients will be available at LIDL stores and on the app.

- Layered Italian Deli Lasagna
- Lemonade Infused Dragon Linguini
- Luscious Indonesian Durian Lassi
- Liquorice Infused Dal Lentils
- Lemony Iced Delight Lemonade
- Latvian Inspired Dry-Roasted Lamb
- Lemongrass infused Dhokla with Lettuce

The book can be released in collaboration with celebrity chefs but without mentioning anything about LIDL. That will happen organically. Once it has, we can ask people to share their own 'LIDL' dishes and publish the best ones in a new edition of the LIDL cookbook every year.

This will make LIDL part of pop culture but also highlight its quality aspect. Not just highlight LIDL’s product line up, but what’s possible with them.