The McAlarm

Insight: Waking up is the pre-requisite forbreakfast. Alarm clocks are made for the purpose.

Idea: Let’s make alarm clocks a call to breakfast.

Execution: Introducing the McAlarm. A digital alarm clock that displays a shortened name of a McDonald’s breakfast menu item instead of the time the alarm has been set for. In general the clock will display the time normally. Only the morning alarm will be customised. Instead of 07:00 the McAlarm will display EGMCMFN.

We can get these clocks to display other McDonald’s menu items like bigmac at night, chicken nuggets at lunch etc.

Eg: 13:00 will be RYLTS for lunch
        19:00 will be BGMC for dinner

The McAlarm clock will the made available as a special edition product for people to purchase.